Written by Gabby Entz, AMFT Therapist at Color Me Therapy *Schedule a free consultation What are Values? Values are the foundation of who you are as a person. In short, values are the basic ideas that you think are important and that are woven into the decisions you make. Values are like the funnel that your thoughts, feelings, and actions go through. They can be a number of things like status, wealth, loyalty, honesty, or independence, just as a few examples. Why are they